Earvin “Magic” Johnson has become one of the most powerful African-American businessmen in the world. He is a Major League Baseball owner, an NBA Legend, a 2-Time Hall of Famer, an Entrepreneur, a Philanthropist, and a Motivational Speaker. The business mogul has successfully parlayed his skills and tenacity on the court into the world of commerce, propelling his company to the status of #1 Brand in Urban America.
Earvin “Magic” Johnson is Chairman and CEO of Magic Johnson Enterprises (MJE), which provides high quality products and services that focus primarily on ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. The conglomerate is comprised of multiple business entities and partnerships that include Canyon Johnson, a $1 billion real estate fund; Yucaipa Johnson, a $500 million private equity fund; ASPIRE, a new African-American television network, SodexoMAGIC, Magic Airport Holdings, T.G.I.F. Friday’s Restaurant, Inner City Broadcasting Corporation, Magic Johnson Bridgescape Academies, and Vibe Holdings, LLC. In addition to these accomplishments, Earvin “Magic” Johnson is also the Chairman of the multi-cultural media company that houses the Vibe, Uptown, and Soul Train brands.
Most noted for his unprecedented Starbucks partnership, Magic Johnson’s entrepreneurship has served as the catalyst for redevelopment in urban communities and has become one of the blueprints for Corporate America’s engagement and success with urban consumers. In 2010, the savvy businessman divested his Starbucks and Los Angeles Lakers shares in excess $100 million. However, he will continue to assist Starbucks with their community development initiatives and will remain Vice President of the Los Angeles Lakers.
He has made investments and philanthropic efforts in both recreational and charitable ways. Earvin “Magic” Johnson has teamed up with Tim Leiweke of AEG in an effort to build a new stadium and bring an NFL team back to Los Angeles as well as thousands of jobs to the city. In April of 2012 the story of Magic Johnson and Larry Bird’s inspiring friendship and rivalry was presented in a theater adaptation of “Magic & Bird” on Broadway.
On a more serious note, Earvin “Magic” Johnson also serves as Chairman and Founder of the Magic Johnson Foundation, where his unwavering commitment to transform Urban America continues through HIV/AIDS Awareness & Prevention Programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program. Celebrating over 20 years of success, the Magic Johnson Foundation has become one of the most recognizable philanthropic organizations around the world.